It seems like no time at all since we were anticipating the arrival of the new year and now we are here all over again! Doesn’t time fly when you are having fun?!
2014 is likely to be another full-on and interesting year in the life of Agave Blue Marketing.
We’re looking forward to being at the next annual NAFDMA conference which will be taking place in Kansas, Missouri at the end of January 2014 and, over in the UK, the FARMA conference is being held in Warwick towards the end of February.
Later on in the year, the London Wine Fair will be held at Olympia in London in early June, having moved venue (at long last!) from the difficult-to-reach Excel location of previous years. The Imbibe On-Trade show will also be held at Olympia several weeks later in July.
We hope to meet many of you again again at one or more of these events or, indeed, we may even be meeting for the first time!
Until then, we wish you, your families and your businesses a very happy and successful 2014!
It’s been a whole year since Agave Blue Marketing began.. and what a year it has been…
In December, we held our official launch party at the Warehouse/El Puerto in central Bristol, featuring our very own vintage DJ, a live (and very lively) band as well as the obligatory burst of karaoke for those who were brave enough. El Puerto laid on a sumptuous Spanish-style spread of paella and tapas.
2013 started off with a trip to Portland, Oregon for the annual North American Farmers’ Direct Marketing Association where we met many hard-working, creative and entrepreneurial people who manage their farms with a smile and a positive attitude, no matter what Mother Nature seems to throw at them!
Portland itself was a really interesting place, not least, because of its smorgasbord of food trucks and emerging microbrewery businesses across the city.
Next stop was Mexico City for a digital marketing meeting and then a visit to Guanajuato to one of the best restaurants in the whole of Mexico (which, coincidentally, belongs to a friend of ours).
In April, we were helping to get the agritourism season underway marketing-wise for one of our USA farm clients, making sure all the farmers market information was up to date and posted across the social media network, as well as showcasing some fabulous photography of the fresh and seasonal produce grown by the farm, as well as fun, seasonal activities for families on the farm.
July was when Agave Blue Marketing had its first exhibition stand at the Imbibe On-Trade show at Olympia where we talked wine and spirits marketing with all sorts of people – from brand owners to bar and restaurant owners to brand ambassadors for major international gin and whisky brands through to top-of-their-game bartenders with international reputations for the quality of their cocktail creations.
We then took a short working holiday to travel through France and Spain in our VW camper van, visiting several chateaux and bodegas on our way, as well as to sample the fabulous fresh and local food and creative cocktails on offer in a variety of bars and restaurants in a number of cities right across Spain. The trip certainly got the taste buds going and the ideas flowing!
As the nights have been drawing in, it’s the perfect time to be indoors on the computer developing plans and strategies for several clients for the coming year and beyond.
Who knows where the rest of the year will take us and, wherever that may be, we know it’s going to be busy and exciting!
We’re really excited to be at Imbibe Live this year! It’s going to be a great show!
Come and see us on stand J98. While you are there, why not enter our prize draw to win a genuine fairtrade Mexican hammock or 3 prizes of free consultancy sessions from us.
Haven’t yet signed up for Imbive Live? To get a visitor badge, just follow the link here
or scan this QR code.
So, don’t forget our prize draw…..All you have to do to enter is:
- come and see us at stand J98 at Imbibe Live on 2nd or 3rd July
- sign up to our mailing list
- answer a couple of short survey questions
Go on! You know you want to! …and we promise we won’t bombard you with spam or sell your details to any third parties and all that good stuff.
See you next week!
Image Posted on Updated on
Agave Blue Marketing, the new on-trade focussed food, drink and hospitality marketing company, is offering Imbibe 2013 delegates the chance to win a genuine Mexican hammock by visiting their stand J98 in the « innovation zone » on 2nd and 3rd July.
Says Barbara Hollyhead, founder and managing director of Agave Blue Marketing “Agave Blue Marketing was launched in late 2012, so this year is our first time exhibiting at Imbibe Live. Now the sun is out, we were looking for something fun, summery and a little different to give away in our free prize draw promotion. Of all our ideas, this was our favourite because it fits in well with our Mexican-influenced company name – Agave Blue Marketing.”
There will also be on offer several further prizes of “taster” consultancy sessions too.
To enter the prize draw, visit Agave Blue Marketing at stand J98 and sign up to their on-line mailing list. Full terms and conditions will be available at the stand, as well as on Agave Blue Marketing’s website during the show.
Agave Blue Marketing provides tailored marketing and business support to wine, spirits and food producers and retailers all over the World. From strategic and promotional planning to performance analysis, developing your digital marketing strategy to website creation, as well as handling that notoriously time-consuming website and social media, we can help. We can also create your operations manuals and staff training programs, and design and produce your branding, signage and marketing collateral, whether your need it in print or on line. We’re also experienced event managers in the UK and internationally and, for language-specific marketing campaigns, we can even provide translation and copywriting services. Consider Agave Blue Marketing as your “bolt-on” marketing department, for all your marketing needs, for as long or short as you need us.
Agave Blue Marketing is pleased to announce they will be at this year’s On-Trade-specific trade show, Imbibe Live, at Olympia, London, on 2nd and 3rd July 2013.
For further information about Imbibe Live and to register, visit their website at live.imbibe.com.
Chris Losh at Imbibe says “If you source, buy or serve drinks in the licensed on-trade, and are serious about what you do, then make no mistake, this is the show for you. So block off the dates in your diary and register for your ticket now.
This year is set to be our biggest show to date, with an unmissable line-up of over 60 seminars, masterclasses, competitions and tastings. You’ll have the chance to learn from the best of the UK’s finest on-trade talent including Xavier Rousset MS, Dale DeGroff, Ronan Sayburn MS, Alex Kratena, Christine Parkinson, Tony Conigliaro, Melissa Cole and Alessandro Palazzi, to name just a few.
And of course with thousands of products to taste at Imbibe Live, covering the full drinks spectrum, you are bound to leave the show armed not just with heaps of new ideas but also dozens of great new listings for your bar, pub, hotel or restaurant.