What does Valentine’s Day mean to you? Is it all romance, hearts and flowers or is it a day when you just want to get away on your own with a good book or a weepy film and a soft and fluffy cat to keep you company? Or perhaps vehemently none of the above!
Whatever your opinion of Valentine’s Day, do you know what your customers think of it and how they plan to celebrate, if at all?
Enormous generalisation, I know, but something I have noticed is that, in the UK, Valentine’s Day is still about couples (married or otherwise), whereas, in the USA, it seems to be more of a generic “spread the love” event which can be celebrated by all – in a relationship or not and young or old. This certainly seems to be borne out in social media.
Wherever your business is, it’s important to think about the kind of messages YOUR customers are likely to be motivated by and tailor your message accordingly, whether it’s for Valentine’s Day or other seasonal events throughout the year.
Here’s the top 10 most shared romantic ads (according to Marketing Magazine)
Happy Valentine’s Day to one and all!